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Wojciech. Not Wojja, Roger or V-Tech.
Nearly a third of UK adults have felt judged by their name. This stat rises to 53% for minority ethnics, according to new research by Samsung UK & Ireland, which reveals the extent to which we experience bias in social or workplace settings, simply because of our name.
Names are attached to our identity and who we are. It may have a family, religious or cultural meaning or it might 'just' be a name.
If our names are disregarded or held against us, or changed without our consent, it can be demeaning. But it can also be a show
of endearment. It's a fine line.
To bring the findings of this research to life, we conducted a social experiment featuring six people,
where we discussed the issue of name bias in the workplace.
Casual friendliness? Or microaggression?
Do you agree or disagree?
Introducing 'The Fine Line. Where will you stand?
THE FINE LINE
Samsung
382 Pieces of coverage.
​
Total reach of 3.3bn.
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